Sunday, April 1, 2012

And you can color my world...

Our eyes and brains process so much information in a minute amount of time, and yet it's interesting when we consider the different outputs...
When considering our target market, we can use eight different descriptive names for a color that's not quite white...yet guys are okay with just 'off-white'.

You say tomato, I say tomahto.  You say red, I say appetite stimulant (it's true - just ask the restaurant marketers!).

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