While enjoying my few minutes of treasured, mindless TV watching last night, I was impressed by the simplicity and apparent relevance (to me) of this commercial.  Left me wanting to know more so I say mission accomplished.  If you can get past the annoying screaming, it's quite effective...

I love being a consumer, and an avid one at that....so I am not sure studying my own consumer habits would reveal anything that could be applied to the majority....but doing the 'consumer research' sure is fun!