Absolutely enthralled today watching a clip about Clotaire Rapaille.  How amazing to have that type of insight, and conviction about what you are doing.

His comments regarding the unconscious associations we make with everything we buy, and how our mental highway = an unconscious code - the more I thought about it, the more sense it made to me.

He spoke of the reptilian hunt button, and after watching him, I couldn't help feeling that perhaps he has a little reptile in him, as he was totally mesmerizing.

A message that resonated with me from the rest of this movie was that communication needs to drive commerce, not just make people feel good.